It's paddle tail season here at Brown Lures, and we're kicking it off with big savings on all Flappin Devils. If you haven't thrown one of our Flappin Devils yet you're missing out. It really is the easiest to use lure we have ever made - just cast and let the tail kick back and forth while you retrieve. You can bump, twitch, roll or whatever you want with it just so long as you keep it in the water. We originally made this lure for targeting redfish and sightcasting in shallow...

A switch was flipped somewhere in the last few weeks, and the fishing has really turned on. All at once we've been getting great reports from customers, seeing a lot of great photos on Facebook and hearing great things from local fishing guides. Maybe it's a change in the weather or maybe it's just that time of the year, but the fish are definitely biting right now. Facebook FriendsIf you haven't already added us on Facebook you're missing out on some great photos.People have been...

 We just cooked up some shiny new Brown Lures decal stickers for you. These will look great on your boat, truck, kayak or anywhere else you can think of... And the best part is they are free - every order comes with a sticker starting now. Get 'em while they last! Please leave us a comment below and let us know what you think of the stickers. Also, what else would you like to see?

 We're working hard here to get ready for the spring season and get all of those special colors you want in stock. We recently added a few more colors to our availability, like Pink Hologram with more to follow. There should be more colors added just about every week as we gear up. Also, we've gotten a lot of questions about the availability of our lures in Academy Sporting Goods lately. The short answer is that they don't carry much fishing inventory in the winter, and our...

 I'm sure you are glad to see this one finally, especially if you've been following along with us on Facebook. The Brown Mullet Floater is not just our newest lure but also our biggest undertaking. I would bet that more blood, sweat and tears have gone into the developing this lure than all of our other fishing lures combined. It has a lot more "guts" to it than your average soft plastic lure, which is where all of the magic happens. The unique structure and balance makes...